{"product_id":"1681","title":"CONSUMER BEHAVIOR BUILDING MARKETIN STRATEGY + CD","description":"\u003cp\u003e\n\t\u003cspan style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22.4px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; background-color: rgb(255, 255, 255);\"\u003eConsumer Behavior, 9\/e\", by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical\/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n","brand":"MCGRAWHILL","offers":[{"title":"Default Title","offer_id":45181238476847,"sku":"9780072865493","price":286.0,"currency_code":"BOB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/0778\/1935\/files\/1681.jpg?v=1787802130","url":"https:\/\/www.saberespoderlibreria-editorial.com\/products\/1681","provider":"Saber es Poder libreria-editorial","version":"1.0","type":"link"}